“Any brand should worry about retaining some recognizability when updating, but, like, this is Glitch,” Twitch says. The company also “evolved” the look of its Glitch icon. “Our community gave these beloved characters meaning, and touching them up or trying to align them all under one illustration style really didn’t feel like the right move,” according to the company. Twitch’s emotes, however, are remaining entirely unchanged. The site also is giving creators a new tool called Creator Color that lets them set a specific color to express themselves on their channels. In addition to the more “vibrant” purple, Twitch is introducing two dozen new colors named after iconic games and pop culture (e.g., Black Ops, Ice, DK, Pika Pika). With the redesign, Twitch’s video player is now edge-to-edge across the screen, a change the company says provides a cleaner look and is easier to use. The new logo features a block letterform, inspired by the retro-game aesthetic, and the site’s new font, Roobert, is inspired by the retro Moog synthesizer. Note: English language names are approximate equivalents of the hexadecimal color codes. The Hex, RGB and CMYK codes are in the table below. This color combination was created by user Keshav Naidu.

The updated logo, Twitch says, is “bigger and friendlier (and less text heavy)” than the old one, which you can see at this link. The Twitch Logo Color Palette with Hex & RGB Codes palette has only one color which is Purple Heart (6441A4). was founded as a separate gaming content section on. And to make the logo even more memorable, a favicon was added to it. In 2012, a more distinctive wordmark replaced the live streaming video platform’s brand identity. The face-lift was overseen by executive creative director Byron Phillipson, who joined Twitch earlier this year from Hulu, where he headed up marketing creative. The Twitch logo has undergone two significant changes since 2009.